Report offers detailed rankings for advert sellers throughout Google, and Apple app shops – together with breakdowns by area and gadget – and highlights InMobi, Magnite, Xandr Monetize as high advert platforms primarily based on cellular open programmatic advert market share.
LONDON, Jan. 20, 2023 /PRNewswire/ — Pixalate, the worldwide market-leading fraud safety, privateness, and compliance analytics platform for Related TV (CTV) and Cellular Promoting, right now launched the December 2022 Provide-Facet Platform (SSP) International Market Share Rankings for cellular in-app. The rankings function the highest SSPs by open programmatic advert market share for apps throughout the Google Play and Apple App shops.
Pixalate proclaims rankings for every vendor’s estimated market share of the open programmatic promoting trade internationally, together with market share breakdowns by area (North America, EMEA, APAC, LATAM) for Cellular.
High Cellular SSPs by Market Share
Listed here are the main promoting suppliers on the Google Play and Apple App cellular shops primarily based on estimated market share in December 2022, based on Pixalate:
Google Play, North America, December 2022
InMobi – 11%
Xandr Monetize – 9%
Magnite – 8%
Apple App Retailer, North America, December 2022
Inmobi – 11%
Magnite – 10%
Xandr Monetize – 9%
To see full North America, EMEA, APAC and LATAM rankings for all gadget platforms, go to right here.
Pixalate is the market-leading fraud safety, privateness, and compliance analytics platform for Related TV (CTV) and Cellular Promoting. We work 24/7 to protect your popularity and develop your media worth. Pixalate affords the one system of coordinated options throughout show, app, video, and CTV for higher detection and elimination of advert fraud. Pixalate is an MRC-accredited service for the detection and filtration of subtle invalid site visitors (SIVT) throughout desktop and cellular net, cellular in-app, and CTV promoting. www.pixalate.com
The content material of this press launch, and the SSP Market Share Rankings (the “Report“), mirror Pixalate’s opinions with respect to elements that Pixalate believes could also be helpful to the digital media trade. Pixalate’s opinions are simply that, opinions, which signifies that they’re neither information nor ensures; and neither this press launch nor the Report are meant to impugn the standing or popularity of any entity, particular person or app, however as a substitute, to report findings and obvious traits pertaining to CTV and cellular advert sellers throughout apps from the Roku, Amazon, Google, and Apple app shops.