Report supplies detailed rankings for advert sellers throughout Google, and Apple app shops – together with breakdowns by area and machine – and highlights InMobi, Magnite, Xandr Monetize as high advert platforms primarily based on cell open programmatic advert market share.
LONDON, Jan. 20, 2023 /PRNewswire/ — Pixalate, the worldwide market-leading fraud safety, privateness, and compliance analytics platform for Related TV (CTV) and Cell Promoting, right this moment launched the December 2022 Provide-Aspect Platform (SSP) World Market Share Rankings for cell in-app. The rankings function the highest SSPs by open programmatic advert market share for apps throughout the Google Play and Apple App shops.
Pixalate proclaims rankings for every vendor’s estimated market share of the open programmatic promoting trade internationally, together with market share breakdowns by area (North America, EMEA, APAC, LATAM) for Cell.
Prime Cell SSPs by Market Share
Listed here are the main promoting suppliers on the Google Play and Apple App cell shops primarily based on estimated market share in December 2022, in keeping with Pixalate:
Google Play, North America, December 2022
- InMobi – 11%
- Xandr Monetize – 9%
- Magnite – 8%
Apple App Retailer, North America, December 2022
- Inmobi – 11%
- Magnite – 10%
- Xandr Monetize – 9%
To see full North America, EMEA, APAC and LATAM rankings for all machine platforms, go to right here.
Pixalate is the market-leading fraud safety, privateness, and compliance analytics platform for Related TV (CTV) and Cell Promoting. We work 24/7 to protect your popularity and develop your media worth. Pixalate provides the one system of coordinated options throughout show, app, video, and CTV for higher detection and elimination of advert fraud. Pixalate is an MRC-accredited service for the detection and filtration of subtle invalid site visitors (SIVT) throughout desktop and cell net, cell in-app, and CTV promoting. www.pixalate.com
The content material of this press launch, and the SSP Market Share Rankings (the “Report“), mirror Pixalate’s opinions with respect to elements that Pixalate believes could also be helpful to the digital media trade. Pixalate’s opinions are simply that, opinions, which implies that they’re neither info nor ensures; and neither this press launch nor the Report are supposed to impugn the standing or popularity of any entity, particular person or app, however as an alternative, to report findings and obvious traits pertaining to CTV and cell advert sellers throughout apps from the Roku, Amazon, Google, and Apple app shops.
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