Maruti Suzuki on Thursday unveiled two new merchandise — Jimny and Fronx — in India in a bid to safe high place within the sports activities utility car phase and regain 50 per cent market share within the nation’s passenger autos market.
Maruti Suzuki managing director and CEO Hisashi Takeuchi with senior govt director – advertising and marketing & gross sales at Maruti Suzuki India Shashank Srivastava unveils Maruti Suzuki’s two SUVs ‘Jimny’ and ‘Fronx’ on the Auto Expo 2023. {Photograph}: Atul Yadav/PTI Photograph
With semiconductor scarcity points step by step getting really fizzling out, the corporate expects provide of its fashions, specifically SUVs which have massive pending orders, to get higher within the ongoing quarter.
The corporate’s medium-term aim has been to get again 50 per cent market share and safe the primary place within the SUV phase, Maruti Suzuki India MD and CEO Hisashi Takeuchi stated whereas unveiling the merchandise right here on the Auto Expo 2023.
“I’m assured that Maruti Suzuki will attain primary place within the SUV phase within the monetary yr 23-24,” Takeuchi stated.
The nation’s largest carmaker additionally seeks to regain 50 per cent market share within the home passenger car phase by bolstering its presence within the sports activities utility car (SUV) house.
In an interplay with reporters on the sidelines, whereas he didn’t share a timeline for attending to 50 per cent market share, Takeuchi stated a extra real looking goal is to get to round 45 per cent in 2023-24 and the SUVs will play a key function in it.
In 2022, India’s passenger autos market is estimated to have clocked file wholesales of 37.93 lakh items at a development of 23 per cent.
Takeuchi stated Jimny shall be manufactured on the firm’s Gurugram plant.
India is the one nation the place the five-door model of the mannequin is being manufactured.
“Jimny in its five-door avatar is being unveiled first in India at present.
“Positioned as an all-terrain, strong, compact way of life SUV, this genuine 4-Wheel-Drive off-roader can sort out the harshest of terrains,” he added.
The car may even be exported from India to different markets, he stated, including Jimny comes with half a century of heritage.
Suzuki has offered greater than 3.2 million items of Jimny worldwide, in 199 nations and areas.
Bookings for each Jimny and Fronx have opened on Thursday and Takeuchi stated deliveries are anticipated to start “this spring”.
Each the autos can be offered by the corporate’s Nexa stores.
On the semiconductor scarcity problem, he stated because of provide constraints fashions like Grand Vitara, Brezza, XL6 and Ertiga have huge backlog orders.
“We count on from the fourth quarter of this monetary yr, the availability scenario of semiconductors is getting higher.
“So we expect to some extent, we can provide and scale back these backlog orders however that doesn’t imply we will clear all these, because the backlog is large,” he added.
At current the corporate has a complete order e book of round 3.2 lakh items, down from round 4 lakh items final yr.
He stated Maruti Suzuki has additionally enhanced its manufacturing capability by including 1 lakh items per yr at its Manesar plant, whereas the plant of Suzuki Motor Gujarat has additionally reached its peak capability.
Final fiscal, the market share of Maruti Suzuki within the SUV house stood at simply 10.9 per cent.
The decrease share within the SUV market is seen as the rationale for an total drop in market share for the corporate within the passenger car phase.
From 51 per cent within the fiscal yr 2019, the market share dropped all the way down to round 42 per cent within the second quarter of this fiscal yr.
