Best football betting sites in the UK for 2023 – blogwspace.com

Best football betting sites in the UK for 2023

Along with horse racing, football is a hugely popular choice for sports bettors so it isn’t any surprise to see a range of markets and offers available from the UK’s best bookmakers.

A lot of UK bookies will claim they have the best football betting site. In our extensive rundown below we have looked at all the football markets offered, along with the accessibility of each site to produce the list of the best ones.

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Betfred

Get £40 In Bonuses When You Stake £10, use promo code WELCOME40

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New UK 18+ only. Register with promo code WELCOME40, Bet £10+ on Sports in one transaction. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply.

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bet365

Bet £10 get £30 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

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SkyBet

£30 In Free Bets When You Place Any Bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Customers Only. First Single & E/W Bet Only. 5p Minimum Stake. Odds Of 1/1 Or Greater. 3 X £10 Bet Tokens. Free Bet Stakes Not Included In Returns. Free Bets Exclude Virtuals. Free Bets Are Non Withdrawable. Free Bets Expire After 30 Days. Eligibility Restrictions And Further T&cs Apply. 18+. http://begambleaware.org.

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BoyleSports

Bet £10 Get £10 in free bets + £10 casino bonus

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply

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Unibet

Money Back as Bonus up to £40 + £10 Casino Bonus

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C’s.

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BetVictor

Bet £10 get £30 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly.

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Paddy Power

Get £40 in football bet builders when you bet £10

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Customer offer. Place a min £10 bet on Football on odds of min 2.0 (EVS), get £40 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 30 days. Only deposits via cards will qualify (Apple Pay excluded). T&Cs apply. Please Gamble Responsibly.

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talkSPORT BET

Get Up To £40 In Football Free Bets (Mobile Only)

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. Click for T&Cs. begambleaware.org | Please gamble responsibly.

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BetUK

Bet £10 get £30 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ . New customers only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply. BeGambleAware.org.

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SpreadEx

Bet £10 get £40

New customer offer available via The Telegraph

Claim offer

T&Cs apply. Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. http://Begambleaware.org.

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10bet

100% up to £50 welcome bonus

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New bettors; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+.

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Parimatch

Bet £10 get £30

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

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Coral

Get £20 in Free Bets when you bet £5

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x £20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

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Ladbrokes

Bet £5 Get £20 in Free Bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

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LiveScore Bet

Bet £10 get £20 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. http://BeGambleAware.org . 18+ T&Cs apply

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Mr Play

Bet £10 Get £15 in free bets, use bonus code TELEPLAY

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

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BetMGM

Bet £10 Get £40 in Free Bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.

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Betfair

Bet £10, get £30 in free football bet builders

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly.

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Virgin Bet

Bet £10 get £20 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

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Betway

£30 Matched Free Bet if your first Acca loses + 50 Free Spins on Big Bass Bonanza

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 50 Free Spins on Big Bass Bonanza (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

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SBK

Bet £10, Get £30 in free bets – use Promo code: TELMAX

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New UK customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. Full T&Cs apply.18+. http://BeGambleAware.org.

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Planet Sport Bet

Bet £10 and get £10 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+, New customers sign up with code “bet10get10”. Deposit £10 or more and place a £10 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org.

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CopyBet

Bet £10 Get £40 in Free Bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ only. New customers only. For verified UK clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you will receive 4 free bets that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £500. T&Cs Apply.

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Kwiff

Bet £10 Get a £30 Surprise Bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.

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Grosvenor

Double the Odds on your First Bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Customers. Max £10 (Excl. Paypal). 100% Odds Boost Token. T&Cs Apply. T&cs Apply. 18 +. Begambleaware.org

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Hollywood Bets

Up to £30 Money back as Free Bets + 20 Free Spins

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+. New customers only. Within 3 days of registration, place a minimum £10 qualifying bet at minimum odds of 1.5 (1/2) as their first bet that is subsequently resulted as a loss. Within 3 days of registration, place a second and third minimum £10 qualifying bets on Racing Markets at minimum odds of 1.5 (1/2) that subsequently resulted as a loss. All qualifying bets must be placed on different events. T&Cs apply. BeGambleAware.org

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New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.

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NetBet

Bet £5 get £10 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. Min Odds 3/1 (4.00), Min 3 Selections. Free Bet Valid For 7 Days.

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Bzee Bet

Bet £10 and get a £10 free bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply.

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Midnite

Bet £10 And Get £20 In Free Bets + 50 free spins

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. http://BeGambleAware.org.

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21luckybet

Bet £20 & Get £40 Free Bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Players Only | Min £20 qualifying bets stake not returned | Free bet – one-time stake of £40, min odds 1.5, stake not returned | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Withdrawal requests void all active/pending bonuses | Excluded Skrill and Neteller deposits | Full Terms apply. 18+ Begambleaware.org.

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ThePools

Get £20 in Free Bets When you deposit and bet £10

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+, UK only Get 2 x £10 free bets when you register and bet £10 on your mobile. Applies to first cash bet only. 2 x £10 free bets have min odds Evens. Cashed out, Void or ‘Draw No Bet’ wagers do not qualify for this promotion. Free Bets credited by midday the day after bet settlement. 7-day bonus expiry. Available once per customer. Full T&Cs apply.

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Matchbook

Money back as a free bet up to £20 if your first bet loses

New customer offer available via The Telegraph

Claim offer

T&Cs apply. The user must enter the Code ‘MB20’ during registration Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet – up to £20. Users cannot back and lay the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.

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Monster Sports

Deposit & Bet £10 Get £30 Free Bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+. New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply. www.begambleaware.org I Please play responsibly

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Britain Bet

Bet £25 Get £50 Free Bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Players Only. Min £ 25 qualifying bets stake not returned. Free bet – one-time stake of £ 25, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+ only | T&C Apply | Please play responsibly | www.begambleaware.org.

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Luckland

Bet £10 and get £20 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New customers only. Max one £20 free bet. Minimum deposit £10. Qualifying bets must be placed at odds of 1/1 or greater on a single or combo bet. Paid as bonus token valid for a bet placed using the bet builder feature, with min 4/5 odds req – valid for 14 days. Skrill, neteller & paypal not eligible. T&c apply, 18+. BeGambleAware.org

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DAZN Bet

Bet £5 Get £5 as a Free Bet + 10 Free Spins

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New customers only. Min £5 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.

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William Hill

Bet £10 Get £40 in free bets (mobile only)

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad

Top 13 football betting sites – November 2023

Here are the top 13 best football betting sites in the UK for 2023.

  1. Sky Bet
  2. Betfred
  3. bet365
  4. Betfair
  5. Ladbrokes
  6. Coral
  7. BoyleSports
  8. Virgin Bet
  9. Paddy Power
  10. Unibet
  11. BetVictor
  12. 888sport
  13. 10Bet

About the author: Dean Cooke

As a long-standing fan of sports betting, I find myself in a fortunate position to have made a career out of my passion. 

In recent years I have created a variety of content related to betting, including reviews, tips and articles on promotions. You can access all this content on my author page via the link below.

Throughout my personal and professional involvement in the sports betting industry, I have registered accounts with all the highlighted bookmakers on this platform and have gained an extensive understanding of their operation and football markets. 

With this knowledge, I am able to provide readers with relevant information on the best football betting sites in the UK.

Read more from Dean Cooke

The UK Bookmaker Awards

To curate a comprehensive list of the top football betting sites, we did not solely rely on our own extensively researched and impartial expert viewpoints.

We also considered the outcomes of the UK Bookmaker Awards (UKBA). This annual event recognises exceptional performance in various categories, including betting experience, customer service and football odds.

The UKBA outcomes are based on monthly surveys of regular bettors, which data specialists thoroughly analyse by assigning weights to the results. If applicable, we have included a table displaying the top five award-winning sites from the UKBA in the categories relevant to our list.

How we chose the best football betting sites: The categories to look out for

We expect the best football betting sites all to have some of the features that can help customers get to grips with football betting as soon as they enter.

We have listed those below.

Football odds

To get football punters to sign up and register with the betting sites in the first place, bookmakers need to ensure that they have enticing prices and offers. 

A major consideration when customers are choosing between bookmakers is getting better odds for specific markets on one site compared with another.

In the table below, you can find the winners of the football odds award at the 2022 UKBA.









Bookmaker Ranking
Sportnation 1st
Mansion Bet 2nd
Unibet 3rd
32Red 4th
Grosvenor 5th

You can find out more about betting odds here

Betting experience 

The absence of a dedicated category for football betting sites in the UKBA does not mean that the betting experience section for each site should be disregarded. In fact, the rankings of this award are an excellent starting point for those searching for the top football betting site.









Bookmaker Rank
bet365 1st
William Hill 2nd
Sky Bet 3rd Betfair 4th Coral 5th

Best football betting sites: bookie-by-bookie breakdown

Sky Bet football

It’s easy to understand why Sky Bet is a popular bookmaker with football fans, as it provides an extensive assortment of sports and a vast array of markets even for the most obscure leagues. Sky Bet also offers a diverse range of enhanced odds covering fixtures and major events worldwide. Furthermore, the bookmaker presents exclusive specials for most of the fixtures and features highly sought-after request-a-bet picks, which offer a plethora of bets for punters to choose from.



Betfred football

Betfred is one of the most popular bookmakers for football betting and offers punters numerous  options. There are markets on all the top leagues and competitions, including the Premier League, and there are also more niche tournaments and leagues from across the globe. One of Betfred’s strongest features is the In-play betting option that is easy to use and every punter should consider the site when betting on football. Betfred also offers an enticing £40 in bonuses to new customers – one of the best sign-up offers of any bookmaker.

bet365 football

bet365 is among the world’s foremost bookmakers and is considered one of the best football betting sites in the UK, if not the outright best. The bookmaker sets itself apart from other competitors by providing an array of markets covering everything from common to niche events and bets. 



Football punters can also find great value in bet365’s unique options, such as betting on the number of throw-ins, free-kicks or goal-kicks a team will have in a game. bet365 also offers player prop bets for some Premier League fixtures, allowing punters to bet on a specific player’s pass or shot lines. 

It is also worth noting that bet365 ranked highly in our list of the best cash-out betting sites thanks to its partial cash-out feature, a rare option in the industry that allows punters to cash out a portion of their stake while still betting.

The bet builder feature on bet365 is one of the best in the industry and allows you to combine a variety of markets on just one football match.

Betfair football

Betfair, like bet365, is popular globally for all sports but especially when it comes to placing bets on football. Their diverse markets allow customers to place bets on leagues from all over the world. 

Some markets such as player cards and team/player shots are constantly growing in popularity but are not offered by all bookmakers, however if this is what you are looking for, Betfair’s selections are brilliant. Betfair is also one of the bookmakers that allows punters to stream some of the top football leagues on its online betting site.

Ladbrokes football

Ladbrokes is a very popular bookmaker in the UK, with lots of football betting options on its website. As well as Coral (they are both part of the Ladbrokes Coral Group), Ladbrokes offers a number of prop markets that can be combined within a game.



For example, you could bet on a player from either team in the same match to make a certain number of passes during the fixture and combine the two bets, something you cannot do with other bookies. This makes Ladbrokes an industry leader in these markets. The site offers promotions on football, such as regular and daily price boosts, and is easily accessible when looking to place accumulators.

Coral football

Coral is one of the very best bookmakers in the UK and has shown some fantastic growth in recent years through its ever-improving website. It offers customers some brilliant bonuses, very low deposits and a good sign-up offer that is easy to enjoy.

Coral and Ladbrokes offer combined football prop markets, which are becoming widely popular, especially among punters who use statistics. Along with that, Coral offers all the most popular football betting markets so you will not be missing out. 

BoyleSports football

Irish bookmaker BoyleSports is a relatively new site on the scene when you compare it to some of the others, but it has quickly established themselves as one of the best in the business. Throughout its online betting site, BoyleSports offers statistics and prop market bets on a wide variety of football matches.

The site is consistently competing with the best in the industry, especially in terms of navigation, and it also has some great markets to explore. The only negative is the relatively small number of games to bet on in the in-play section, which can mean it’s difficult to find the games you want.

Virgin Bet football

Virgin Bet is another new site that is growing online and has established itself as one of the best in the UK in recent years. The markets offered are some of the best around and allow statistical betting on football as well as all the other popular markets. 

It also has a wide range of games to bet on in the in-play section as well as a big variety to choose from across the world of football.



Paddy Power football

Paddy Power is a very well-known bookmaker in the UK and Ireland thanks to its eye-catching creative marketing and promotional offers that are second to none.

Its unique “What odds Paddy?” section allows punters to ask the bookmaker to price up different bets they can make. In terms of value, Paddy Power has some brilliant odds on the majority of the popular footballing tournaments and is one of the best bookmakers for the sport in the UK and Ireland. Paddy Power also now has a fantastic selection of different prop markets, so the bookmaker is able to excel regularly on large match days for many different fixtures with their shot prices and markets some of the best around.

Unibet football

Unibet has one of the best betting sites for navigation and for allowing different payment methods to deposit and withdraw funds.

It has a wide choice of football markets available, including a number from South America. These include player markets in some of the biggest games in that continent. This gives the site a variety and identity that is distinct from rivals.

BetVictor football

BetVictor is one of the most accessible bookmakers on the market and offers an easy-to-use bet-builder feature known as Build Your Odds.

It covers a great range of leagues from across the world, including the more niche competitions that will be running throughout the summer.

Two more big positives to BetVictor’s platform is the range of special odds, such as managerial positions and the range of deposit and withdrawal options. All of this makes BetVictor one of the best betting sites to use for betting on football.

888sport football

888sport’s site continues to be one of the most underrated of all the bookmakers and is still constantly improving, with various football markets being added daily as the site continues to grow. It has some great markets available when it comes to the ‘new manager odds’ of certain teams, which has proved popular with punters.

One minor drawback is the accessibility with the colouring of the page at times making it hard to read when looking for these football markets. However, the overall number of football pages, specials and offers that are there for existing customers to take advantage of make it a good football betting site for new and existing customers.

10Bet football

10Bet’s website is one of the most easily accessible for punters and offers markets from almost every country in the world from the Premier League to lesser-known competitions such as the Zambia Super League. It offers punters a number of enticing special offers ahead of the big games as well as a vast number of in-play markets.

Customers can also gain the edge through their dedicated stats page that offers the most up-to-date data to help your next selection. 10Bet offers markets on Premier League matches well in advance as well as meaning the site is a great option for football bettors looking to open a new account.

Why do people bet on football?

Football is the world’s most popular sport and one of the most exciting, so whether it is through your interest in the game or because you have a knowledge of football and betting, it is an easy sport for customers to bet on and is very popular for many punters who hold an account at a bookmaker.

The availability of live streaming for some leagues on betting apps has fuelled the interest in watching and betting at the same time for punters, and competition among bookmakers has driven innovation and the number of markets available.

What sort of markets do punters want when betting on football?

For football punters, a diverse range of markets is a crucial factor to consider when choosing a bookmaker. While traditional markets such as final results, over/under goals, goalscorers, correct scores, and double chances are commonly offered by all bookies, a growing number of bookmakers are branching out to attract customers with innovative markets that require creativity. 

Prop markets, for example, have become more popular. They enable punters to bet on the number of passes, tackles and shots of individual players, or the quantity of free kicks and throw-ins in a game.

Outright markets for the Premier League and other leagues are also available, allowing punters to place bets on teams to win titles, finish in Champions League or promotion spots and be relegated. 

Additionally, there are many ‘specials’ markets, including those for managers and transfers, where customers can bet on bosses leaving their jobs or getting sacked, or players joining other clubs.

Check out the latest free bets here

Why is the individual site important for football betting?

A lot of customers choose a bookmaker according to their personal preferences, such as the range of payment methods or different markets that are on offer. It is important for bookmakers to take these into account and make their sites user-friendly for accessibility, markets and payment methods.

Can you watch football on betting sites?

This isn’t always something that punters will look for straight away when joining a site, however it is a way for operators to attract new customers and tempt them to stay on the site for longer.

For football, there is a great variety of bookmakers in the UK with whom punters can bet on and watch matches from popular leagues such as La Liga and Serie A, which are regularly streamed by sites, such as bet365 and Betfair.

What are the popular football competitions to bet on?

Premier League

Founded in 1992-93, the English top flight has become the world’s most popular domestic league, which is reflected by the significant number of punters who bet on it weekly.

La Liga

Traditionally dominated by Real Madrid and Barcelona, Spain’s top division is the pinnacle for skill and provides a test of punting prowess for UK bettors.

Serie A

The world’s best league until the 1980s, Italy’s top competition is still a favourite among purists and gamblers alike.

Bundesliga

The fast-paced football in Germany’s top flight draws the highest average crowds of any league and attracts plenty of UK-based bettors.

Champions League and Europa League

The two major European club competitions have provided plenty of success for English clubs and UK punters. 

International tournaments

The World Cup, European Championship, Africa Cup of Nations, Copa America and more provide global interest and plenty of options for football bettors.

Frequently asked questions about the best football betting sites

Which are the best football betting sites?

We have listed all the best football betting sites in this article. This is based on our own research as well as data from the UK Bookmaker Awards.

What site has the best football odds in the UK?

The UK Bookmaker Awards ranked Unibet as offering among the best football odds in the UK. It is certainly a strong football betting site to sign up to.

What is the most trusted football betting site?

All the best football betting sites in the UK listed in this article are licensed by the UK Gambling Commission. We have tried and tested all of them to ensure they can be trusted.

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