The premium phase (Rs 30,000 and above) contributed 11 per cent to India’s smartphone shipments and 35 per cent to total market income in 2022, the best ever. Samsung led the market in 2022 by way of cargo worth share with a 22 per cent share, adopted by Apple, within the nation, in line with Counterpoint Analysis.
Nevertheless, by way of cargo quantity, Xiaomi led the market in 2022 with a 20 per cent share, carefully adopted by Samsung.
Xiaomi slipped to 3rd place in This autumn 2022 with Samsung and Vivo capturing first and second spots respectively.
5G smartphones captured a 32 per cent share in 2022. Samsung grew to become the top-selling 5G model in 2022 with a 21 per cent share.
Apple continued to guide the premium smartphone phase, with the iPhone 13 rising because the top-selling mannequin. Apple additionally led the market in This autumn 2022 by way of cargo worth.
“Client demand began declining from the second quarter when the worldwide financial system was crippled by a number of macroeconomic points like all-time excessive inflation, rising unemployment and geopolitical conflicts, affecting India’s financial system as nicely,” stated senior analysis analyst Prachir Singh.
Stock build-up throughout channels after the second quarter led to lower-than-expected shipments all year long’s second half.
“We imagine that the stock and demand scenario will proceed to have an effect on the market within the first half of 2023 earlier than bettering within the latter half pushed by the festive season and upgrades to 5G gadgets,” Singh added.
India’s smartphone shipments declined 9 per cent YoY to succeed in over 152 million items in 2022, in line with the report.
The decline, the second ever in India’s smartphone market, could be attributed to the decline in entry-level and funds segments that confronted provide constraints in the beginning of the 12 months after which witnessed decrease demand all year long.
“Whereas entry-tier and funds segments had been most affected, the premium phase remained immune and confirmed double-digit progress. OEMs’ elevated focus, customers upgrading for premium options and, most significantly, availability of varied financing schemes,” stated analysis analyst Shilpi Jain.
General, India smartphone market income remained flat regardless of a 9 per cent YoY decline in shipments.
OnePlus grew 50 per cent YoY in 2022 pushed by the OnePlus Nord CE 2 sequence.
It centered on diversifying and increasing its product portfolio throughout completely different worth factors and growing its offline presence to drive gross sales, the report talked about.
(This report has been revealed as a part of the auto-generated syndicate wire feed. Other than the headline, no enhancing has been accomplished within the copy by ABP Dwell.)
